Friday, 8 October 2010

Work Experience





















To make LewisPR work and make it different to other PR Companies it retains an employment level of very high profiled people including people like Paul Charles, David Brown, Colin Jacobs and Clarence Mitchell - most of these are old journalist and business owners - this is what makes them unique. As part of this every morning at 8.30 there is a press briefing where we would sit and go through the morning papers to look at key headlines and stories and see if anything in the news would be beneficial to our clients of general news.
The second day started very early with the press briefing at 8 this morning to read about today's news and anything that would be relevant to any of our clients and generally any big news. I was surprised today that the cancer blood test report was not huge news it was in fact secondary to the BP crisis, which i know is a massive story but a blood test that can now determine lung cancer is a break through.
To start the day at my desk I had to complete one of the tasks from yesterday - finishing off the MephasiS press list. That again took a lot longer than i expected, after I helped Chris print out some booklets for our clients Salesforce who were coming in for a meeting later on that day to discuss the PR activities for quarter 1 and the PR activities Lewis would be doing for quarter 2.
After that i was giving some work by Claire from the Angel team - my task was to telephone lots of different magazines in regards to getting sample magazines for our new client Lanronix to investigate for possible advertorial and editorial opportunities in the future - to see where Lantronix wants to advertise.
That was just this morning - In the afternoon it was on to a few quick jobs to end the day - firstly using Features Exec. Features Exec is an online program where journalist write down upcoming articles that companies can find out what is coming up and if anything is relevant then they can contact the journalist and ask if they would like one of our clients to make a comment. I had to check what will be out from June - the end of the year with relevant keywords for a client proofpoint - who are a security company. There were not that many features or updates so that was a pretty quick job. The last job of the day was for a client called Venda. For them I had to look at recent magazines and see if there is a specific feature within each issue from each month.

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